Meet Patricia, the fabulous founder / artist/ female/ kickass business owner behind La Pimbêche!
Patricia, can you tell us about how your brand got started and when you realized that this was the industry that you belonged in?
Well first, thank you for this amazing intro! La Pimbêche was born from an art project I launched for a collective art exhibition in Montreal. At first, it was a simple art series of contemporary activist art. That's when I started to translate the topic of feminism into art pieces.
After this exhibition, I felt the calling to pursue the mission of using visual art as the support for my voice. I started to create more feminist artworks and illustrations inspired by political moments, stereotypes, and women’s sexual empowerment with sarcasm and badass taglines. That’s when I realize how creating a brand would be the ideal strategy to expand the visibility of my art and mission. That’s when I launched La Pimbêche, the fashion and accessories brand. The objective is to allow my message and artwork to travel from one person to another, to trigger conversations and to contribute to a positive change in our society.
If you could explain your style in a few words, what would they be?
My style of visual art is very colorful inspired by pop culture and Y2K iconic elements (which bring up my inner child). I love playing with different dimensions and superpositions. Everything I do has layers of symbolism, while can be understood at the 1st degree. In terms of the look and feel of La Pimbêche, I would say it’s badass, confident, happy, and empowering!!!
What is your mission or purpose with La Pimbeche (and the women around you that you inspire)?
My purpose as an artist is to provoke self-empowerment in people, casting out normativity and the fight for gender equality. All designs are based on the mission to inspire confidence, happiness, and self-determination in order to contribute to a world of acceptance and inclusion.
Many women inspire me, such as my mother, which is a BIG inspiration. She devoted her carrier to human development in 3rd world countries, she empowered so many women and children across the globe while being a single parent raising 2 girls, me and my sister.
There's a lot of amazing modern women that support the same beliefs as La Pimbêche feminism. Chelsey Handler, Emma Watson, Beyoncé, Lena Dunham are all my fave modern feminist women that convey a strong message of confidence, acceptance, and equality.
Is there anything fun coming up for the holiday season that our amazing audience can look forward to?
Yes! For all Toronto folks, I am soooo excited to be part of the One-of-a-kind show from November 25th to Dec 5th, 2021. OOAK is one of the largest art and craft shows in Canada and will be the first edition after the pandemic! This is an amazing opportunity for my customers to come meet me in person and support local artists, designers, and craft businesses. How to see you all there!
What would you say the most challenging part of doing this line of work is for you?
La Pimbêche is now a brand, which means that the entrepreneur role is taking more space than being an artist. The most challenging part is the ability to change roles from being strategic to being more intuitive in my artistic vision. Slowing the team is growing and I am able to delegate tactical tasks. The ultimate goal is the delegate more time to creativity, slowly I am getting there.
And the most rewarding?
When a customer tells me that my art has inspired, or empowered them – that’s my paycheck. The most rewarding part of being an artist is the impact of your creativity.
And last, do you have some goals you can let us in on for 2022?
Growing the team is one of me goal in 2022, I also would love to participate to more in-person shows across Canada. Obviously, customers can expect new designs, new products and more exciting collaboration!
Artiste La Pimbêche