Meet this one-woman show, Stefanie. She will tell us how she started formulating the perfect blends with locally sourced herbs in her cozy workshop while keeping everything waste free!
Intriguing right...find out how below.
"Essentials by Stefanie" just did a huge re-brand tell us about your new name! Mångata Apothecary™.
“Mångata” is translated as måne (moon) + gata (road) or; the road-like reflection of the moonlight on water.
The word is Swedish and I chose at is has a mystical ring to it yet its a very real thing (moonlight). Often when herbalism is mentioned it also has a mystical ring to it, but it its my goal to make it herbalism and the use of herbs real and tangible!
What makes your products unique compared to other lines on the market?
My focus is on herbs and my goal it to have each customer who wants, have the knowledge to make herbal products for themselves. I wrote an e-book (now in print) so that they could learn the basics easily. Many of the recipes for my products are actually in this book!
My bestsellers are herbal balms and I have not come across many other lines that focus on balms.
How many are involved with Mangata Apothecary?I have recently hired a friend to help me with the rebrand but when life slows down it will be back to just me!
Your products are All-Natural, Eco-Conscious, and CertClean. What do you find is the biggest challenges you face keeping items aligned with your values?
Price point. People want less expensive (I get it) but the reality is I can’t make a living on that and honestly- quality is going to cost more than the big store products.
I have steered away from going all organic because I find natural is effective enough and organic can be so pricy. Instead I have made my products certified as clean with CertClean which allows everyone to rest knowing that any thing I make here in my apothecary are good for you and for everyone in your life! No nasties! (www.certclean.com )
Was owning a business always apart of your career plans?
Never. I studied to be a midwife with plans to work overseas. After living overseas for 2 years I discovered it was just too hard for me but that I want to continue supporting friends who are still there. We recently teamed up with “Cedar’s Network” and give a portion of each purchase to the healthcare section of the non-profit, which is run by a midwife friend of mine!
What experience/and or education did you have behind this dream?
I have two degrees; Intercultural Studies and Midwifery. I started making herbal products for clients and then my family. When I chose to stay home and raise my girls, my husband pushed me to begin selling. I have then been scrounging for any online coaching and business courses I could take to make this passion into a successful business! I have found some amazing resources through the non-profit “The Forum” based out of Vancouver.
Since your have started your journey, what has been the most rewarding?
Seeing the products change people’s minds about what they use for different issues. When a product works, they often come back and tell me and then begin seeking out more herbal remedies. I love this!
Why is Girl Gang important to you?
The Girl Gang makes me feel supported and cared for. Its tough being an entrepreneur when you have no experience in business. There are also so many opportunities that are presented to use through the Girl Gang. I have marketing options, educational resources, and events constantly being presented to me and this makes my life so much easier.
What are your next goals for Mångata?
Many of my products have herbs that could help issues like eczema and sciatica but I cannot make those claims due to Health Canada regulations. I am therefore working on getting some of my products certified as natural health products so that I can make appropriate claims. This will be an amazing way to reach more people and provide natural care for so many issues!
Is there any advice you could share with other entrepreneurs starting up a business from home?
Team up with a group of likeminded entrepreneurs and ask so many questions. There are Facebook groups, memberships, and other resources out there - find them and join them! You are not alone, there are so many people doing what you are doing who have no idea what they are doing! But together we get sh*t done and we can get it done so much faster when we help each other out!